Alfonso Muñoz

Chief Sales Officer

  • Member of SteerCo
  • Nationality: US
  • Languages: English, Spanish, Italian, French
  • Since 2000 in Garnica
  • More than 25 years of experience



  • Alfonso Muñoz is Garnica’s CSO, reporting to CEO Christian Michel.

    Alfonso has been involved in sales in international markets for over 25 years. Prior to joining Garnica he worked in the foodstuff industry in various companies in the area of export sales.

    He joined Garnica in 2000 with objective of diversifying and expanding Garnica in international markets and opening new customer segments with no presence. In 2006, he took on the role of Commercial Director of the company and gradually built the sales team as the company successfully grew its international footprint.

    In this role, Alfonso is leading a multicultural team of salespeople with international presence covering over 50 markets worldwide. His purpose is to lead and support the existing team, identify new market opportunities and align the company´s requirements with those in the market in order to insure an efficient and reliable service to customers.

    Furthermore, Alfonso represents Garnica in the European Panel Federation (EPF).

    Alfonso holds a Bachelor of Arts degree from University of La Rioja, a Masters in Sales and Marketing Management from IE Business School (Madrid) and a Masters in International Trade from ESIC (Pamplona).

backward back to list