Jaime Álvarez is the Chief Marketing Officer (CMO) at Garnica, reporting to the CEO, Álvaro González. He is part of the company’s executive team and has been associated with Garnica since 2014.

With over 15 years of experience in marketing, Jaime began his professional career in the consumer electronics technology sector, leading product marketing initiatives and high-impact strategic projects. His career has encompassed comprehensive marketing management, pricing, product development, and business intelligence, as well as the implementation of growth and digital transformation strategies.

Jaime joined Garnica in 2014 as Marketing Manager, later assuming roles of increasing responsibility: Pricing & Commercial Development Manager, Marketing & Pricing Manager, and Head of Marketing until 2025, when he was appointed VP of Marketing. During this time, he has led key marketing initiatives, pricing optimisation, and product development, contributing to strengthening Garnica’s position in both domestic and international markets.

Prior to joining Garnica, Jaime worked at companies such as Samsung Electronics and V-Valley Advanced Solutions, where he held positions as Product Manager and Marketing & Sales Support, developing product strategies, marketing plans, and market analyses.

Jaime holds a degree in International Economics from the University of Zaragoza and a Master’s in Marketing Management and Commercial Management from ESIC Business & Marketing School. He has also completed specialised programmes in Digital Marketing at IESE Business School and international studies at the University of Warsaw.